Demongraphic

Male + female

Clothes:

-(sportwear collabs/street wear, sport luxury mix with overall indy tone. Catwalk inspirations (synthetics, etc.)

Class:

-Middle > upper middle - bohemian upbringing, nice income, access to good computer hardware + software > Mac users.

-Enough money to splash out on clothing, alcohol and drugs.

Social choices:

-prefers house parties

-bored of Topman, H+M, Zara, etc. Looks for other sources.

-Drinks socially

-Drug of choice: ecstacy, MDMA, coke, Ketamine (sometimes)

-internet shops or if clothing can't be found, charity shops are always good.

-if charity shops dont work, make own clothes.

^^^^^^^^Think "Nathan Barley" meets 1990's chav/indie mashup^^^^^^^^

Music choice:

-usually found on Myspace, highly exclusive blogs (invite only) and spotify:

Brodinski, Kavinsky, Bobmo, Mixhell, Toxic Avenger, Spa, Djejotronic, etc. > very big on electro.

-Gigs usually in Paris or Berlin > travel costs covered by going in large group with money earned from part time clothes shop job.