I'd say my product goes pretty far out of the realms of normal products. For starters, the name of the collective who made the track - Fukkk Offf. I dont understand the choice of name, it's probably for controversy and therefore recognition, just like a band called "Fuckbuttons" or "Tits n Clits" - neither are good... They're managed by Coco Machete (Sean Holland) and this track (more than friends) has incorporated various artists from the label, allowing them to publicise the DJ, the rapper and the singer via any promotions made (posters, magazine articles, web banners, pop ups, music vids, etc.)
It challenges the idea of using personally filmed footage by using footage taken from youtube and royalty free websites - this could be a good example of "bricolage", the concept within post-modernism were you utilize the things around you exactly in your product while keeping originality e.g. the modern Psycho shot by shot remake of Alfred Hitchcock's version, OR, Alien Versus Predator's mimicked shots/scenes from both films. My bricolage uses the fact that the things around me were Youtube videos.
This form of mash-up video was inspired by Daniel Swan, a video editor/artist who only uses footage from Youtube, trawling through for ages to find aesthetically suitable bits of footage:
You can see, he has taken highly generic footage of someone filming out the window of their car on a high exposure (making the sky white), keying the sky out and then finding footage of space which he has stuck rotation on for the background. It's created a simple illusion of a spinning planet - It was a very big inspiration for me.
You can see, he has taken highly generic footage of someone filming out the window of their car on a high exposure (making the sky white), keying the sky out and then finding footage of space which he has stuck rotation on for the background. It's created a simple illusion of a spinning planet - It was a very big inspiration for me.
I developed this mash-up technique by using far more footage, some of which I filmed myself and had rendered on 3D software for me (the spinning planet and me walking). It was mostly sourced from suitable clips though. A video post I posted before this one of The Proxy's "8000" video has a practically identical idea, but instead of internet sourced footage, they'd used archive sourced footage, from Russia.
My Digipack did'nt push anything in terms of boundaries. It was just a simple sleeve holding a CD and poster with simple imagery. My inspiration came from other promo packs I've had before from Mixmag, Q and Mojo - produced cheaply but neatly, attracting mainly with words and imagery rather than dynamics. Besides, dynamics cost a lot of money to produce in large numbers. Realistically, for a label this size, simplicity would be ideal, price wise and aesthetically - not coming across too fancy for an audience demographic typically attracted to simplicity and DIY/"vintage" designs.
The Magazine and Poster add follow the same code as the Digipack. They keep themselves simply made. I'd have them gloss printed for a little poshness. But really, magazine pages and posters almost always done this way, it'd just add to the official-ness rather than having look like ink jet prints.
They both keep the triangle imagery consistent with the rest of the digipack, making a uniform look for the whole range, again harnessing an overall LOOK for the promo, attracting as much of it's electronica crazed demographic as possible.
My inspirations for the poster were all created by simply analyzing the posts Pete put up on the blog dashboard.
My Digipack V Another:
VS
VS
Note the similar triangle imagery, suiting the genre.
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