Sunday, 13 September 2009

Idea 1: SPORT (Inspired by New Power Studio + Christopher Shannon)

After watching a promo video for the upcoming clothing sportswear company, New Power Studio, I have been thinking very much about Olympic and F1 themes for a video (in terms of aesthetics that is).


As well as this I also looked at Christopher Shannon's new clothing line, based heavily on a combination of early 90's and circa millenium sport/luxury clothing designs - his whole imagery is very synthetic and ironically chavvy, but in a very beautiful way.


The Animatrix episode "World Record" has played a huge inspiration too - I loved it's slow motion and cel-shaded appearance, bringing out every sinew, muscle and contortion of the athletes.

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